Pricing
Two parts: a one-time website build, and a monthly that keeps it working.
The build is quoted to what you actually need — you’ll know the full number before anything starts.
Part 1
The build
A one-time build, quoted to your actual scope — what the free check finds is what the quote is built from.
Part 2
The monthly
Keeps your site current and working every month — the ongoing service, not rent.
Before anything starts
You’ll know the full number before anything starts. No surprises mid-build.
Let me be straight with you
One flat price would be wrong for half the people reading this.
Your build is quoted to what the free check actually finds — and you see the number before anything starts.
- A one-page refresh and a full five-page rebuild aren’t the same work. One posted number would be too high for one owner and too low for the next — wrong either way.
- To post a single flat fee, we’d have to pad it to cover the unknown — some owners paying for work their job doesn’t need. Quoting to scope means you pay for your job, not the average of everyone else’s.
- Where your number comes from: the free check. The quote is built from what it finds — what you already have, what’s missing, what your job actually needs. Not a package pulled off a shelf.
The order never changes
- 1Free check
- 2Your full number
- 3Your decision
You’re never in deeper than a free look until you’ve seen exactly what it costs.
The honest map
Between a bargain template and a full agency — and built like neither.
Founder-level work and the full stack, without the agency overhead you’d pay for it elsewhere.
Template services
A few hundred a month
Cheap — and you get a template: fast, thin, built for nobody in particular, usually not built to be found.
Outrank One
In the middle — on price
The founder doing the actual work, and the whole stack — not a template, not agency overhead.
- Founder-level work
- The full stack
- No agency overhead
Full agencies
Several thousand a month
Real work, but you’re paying for account managers, overhead, and a team you rarely talk to.
You’re not paying template prices for template quality, and you’re not paying agency prices for agency overhead. You pay for the work, done by the person who does it.
So what does each part — the build and the monthly — pay for?What you’re paying for
The build is yours to keep. The monthly keeps it working.
The build (one-time → an asset you own)
The full stack, built once and yours — a site you own, your Google profile dialed in, SEO and structured data, your first content.
Everything that’s in a buildThe monthly (ongoing work, not a fee to keep the lights on)
Real work every month — fresh content, keeping your facts current, keeping the site fast and readable to the engines. Not hosting: the ongoing work that makes the site compound instead of going stale.
Why the monthly isn’t renting
Rent a lead platform and you stop paying — back to zero, because you never owned anything. Here you own the site the day it’s built. The monthly is ongoing service you choose to keep; stop it and you still own what was built.
Your quote starts with a free look at where you stand.
Run the Free Visibility Check — free, no obligation. It shows where you stand now, and it’s what your build quote is built from.
You see the reality — and the number — before any commitment. No price pressure, no surprise.